Workshop – “Need vs. Noise: Deciding which new technologies actually matter to my business”

IBM Marketing Cloud

Madrid, October 19th. – 11:30 – 13:00 –  Edificio Vocento – calle de Juan Ignacio Luca de Tena 7

The speed of new mobile engagement technologies coming from all corners of the world vastly outpaces any individual company’s capacity to evaluate the full breadth of opportunities. Furthermore, particular technologies that may solve the needs for some target markets may be difficult to scale globally.

This session will discuss how to identify technologies most relevant to a company’s markets and impact to overall commerce.


Vicent J. Ré – EMEA Mobile Strategy

IBM Marketing Cloud Vincent is a mobile specialist for the IBM Marketing Cloud team, supporting enterprise brands on business cases to improve customer journey experience. He relocated from New York to London two years ago and currently collaborates with companies across EMEA on strategies to strengthen mobile customer engagement.