Campañas finalistas a los premios Smarties EMEA y España 2020

Madrid, 24 de Noviembre – En estos tiempos difíciles e inciertos que estamos viviendo, para MMA es un placer anunciar la lista de finalistas para los premios 2020 MMA EMEA Smarties Awards, donde los premios Smarties Spain forman parte.

Con el número más alto de campañas registradas en este año, el trabajo de selección de nuestro jurado, formado principalmente por anunciantes, ha sido un proceso competitivo pero muy gratificante.

En este año 2020, hemos incluido una nueva categoría: “Business Unusual” para premiar y poner en valor la creatividad y el esfuerzo puesto en campañas y acciones que se han desarrollado y han creado un impacto positivo durante el periodo de la pandemia.

La lista de finalistas y los ganadores serán homenajeados en la celebración virtual de los Premios Smarties EMEA, el martes, 9 de Diciembre, conjuntamente con la ceremonia de entrega de los premios Smarties de Turquía, Sudáfrica y España.

En el transcurso del evento celebraremos los ganadores de este año en las 21 categorías de los premios.

Para más información y para registrarse en la ceremonia de los premios Smarties EMEA, ponerse en contacto en el email: mmaemeasmarties@mmaglobal.com

Seguidamente indicamos los finalistas para los premios Smarties EMEA.

EMEA – Brand Awareness

  1. Celebrate Everything | Tinkies | Hellosquare
  2. Coke Energy – This Energy Is For You | Coca-Cola Energy | Carat Media Turkey
  3. World Mobile Launch | World Mobile | Rafineri
  4. sahibinden.com – 20th year anniversary | sahibinden.com | Rafineri
  5. Cheetos Mustache | Cheetos | OMD
  6. Born Brave | Procter & Gamble / Always | Procter & Gamble
  7. Dacia Duster Spain | AdColony

EMEA – Lead Generation / Direct Response / Conversions

  1. DIMES Milkshake Launch | DIMES | Reklamania Creative
  2. Sprite Summer Refreshment 2020 | Sprite | Carat Turkey
  3. Elidor X Udemy Unilever | Elidor | Mindshare
  4. Dataroid- Customer Deep Insight Platform | İşbank | İşbank
  5. Be Alive! | Telecoming | Telecoming S.A
  6. Akbank Walled Garden | Akbank | Akbank
  7. MultiChoice Festive Campaign | MultiChoice | Reprise Digital

EMEA – Product / Services Launch

  1. DIMES Milkshake Launch | DIMES | Reklamania Creative
  2. Fanta Music Is Ours Fanta | Carat Media Turkey
  3. Maximum Gaming Card | İşbank | Muse İstanbul
  4. Cheetos Rock Scissors Paw | Cheetos | OMD
  5. Nurofen Period Pain Nurofen South Africa | AdColony South Africa

EMEA – Promotion

  1. Obsesso ile Evin Keyfini Çıkar | Obsesso | AdColony
  2. DenizBank Takes a Data-Driven Approach with Adjust to Reduce Costs | DenizBank | Adjust
  3. DIMES Milkshake Launch | DIMES | Reklamania Creative
  4. Screen Time Discount | Yapı Kredi | 4129Grey
  5. Unicornetto Lovers Fountain | Cornetto | Standby Creative Group

EMEA – Mobile Gaming, Gamification & E-Sports

  1. The Rising of New Generation T | Akbank | Hype
  2. Coca-Cola e-Euro 2020 | Coca-Cola | Carat Turkey
  3. Turkey’s largest esports event “Istanbul Backgammon Tournament” |Atolye Games | Atolye Group
  4. Converse South Africa | AdColony Converse South Africa | AdColony
  5. Samsung A51 Launch – First Programmatic Ingame Advertising Campaign | Samsung | Adgage

EMEA – Mobile App

  1. DenizBank Takes a Data-Driven Approach with Adjust to Reduce Costs | DenizBank | Adjust
  2. İşbank’s Maximum İşyerim App |İşbank | İşbank
  3. Akbank Walled Garden | Akbank | Akban
  4. İsbank’s İmeceMobil App |İşbank | İşbank
  5. Garanti BBVA – Mobile App | Garanti BBVA Mobile – Garanti BBVA | Leo Burnett

EMEA – Mobile Search

  1. Axess – OK, Google. I’m Feeling Lucky | Akbank | Hype
  2. DenizBank Takes a Data-Driven Approach with Adjust to Reduce Costs | DenizBank | Adjust
  3. The Great Google Shopping Hack | Yalı Spor | Neodigital

EMEA – Mobile Native

  1. DIMES Milkshake Launch |DIMES | Reklamania Creative
  2. Screen Time Discount | Yapı Kredi | 4129Grey
  3. Ford – Chain Interactive Stories |Ford Focus | Ingage Media

EMEA – Mobile Social

  1. DIMES Milkshake Launch |DIMES | Reklamania Creative
  2. Fanta Music Is Ours |Fanta | Carat Media
  3. Cheetos Mustache |Cheetos | OMD
  4. Ford SUV Word AR Filter Game | Ford SUV Range | Ingage Media
  5. MultiChoice Festive Campaign | MultiChoice | Reprise Digital
  6. #Babil’s Number | Bepanthol | Wunderman Thompson

EMEA – Innovation

  1. #Babil’sNumber | Bepanthol | Wunderman Thompson
  2. Celebrate Everything | Tinkies | Hellosquare
  3. Digital Vault – Dijital Kasa | İşbank | VMLY&R Turkey
  4. Akbank’s Ex Machina – AI From The Marketing Automation | Akbank | Akbank
  5. Samsung A51 Launch – First Programmatic Ingame Advertising Campaign | Samsung | Adgage
  6. INTANGIBLES. A digital exhibition from the Telefónica Collection | Fundación Telefónica | Accenture
  7. McDonald’s Rewards RCS Campaign | Out There Media | OMD

EMEA – Location Based Services or Targeting

  1. Coca-Cola Open Like Never Before DCO Campaign | Coca-Cola | Carat Turkey
  2. Lay’s 4 Seasons DOOH and Mobile Banners | Lay’s | OMD

EMEA – mCommerce

  1. İşCep Marketplace | İşbank | Carat Turkey
  2. İsbank’s Linkle Tahsilat | İşbank | İşbank
  3. Akbank Walled Garden | Akbank | Akbank
  4. İşCep Personal Finance Management | İşbank | İşbank
  5. McDonald’s Rewards RCS Campaign | Out There Media |OMD
  6. MTN Chat – Recharge Without Leaving Your Chats | Accenture Interactive and MTN | Accenture Interactive and MTN

EMEA – Mobile Video

  1. DIMES Milkshake Launch | DIMES | Reklamania Creative
  2. OMD Turkey / A-Class Sedan / Mercedes-Benz | Mercedes-Benz Turkey | OMD Turkey
  3. Cheetos Mustache | Cheetos | OMD
  4. Celebrate Everything | Tinkies | Hellosquare
  5. Love Beauty and Planet Good Loop Donation | Unilever Love Beauty and Planet | Mindshare Turkey

EMEA – Data/Insights

  1. Obsesso ile Evin Keyfini Çıkar | Obsesso | AdColony
  2. Akbank Walled Garden | Akbank | Akbank
  3. The Great Google Shopping Hack | Yalı Spor | Neodigital
  4. Screen Time Discount | Yapı Kredi | 4129Grey
  5. Coca-Cola Open Like Never Before DCO Campaign | Coca-Cola | Carat Turkey

EMEA – Mobile Audio / Voice

  1. Obsesso ile Evin Keyfini Çıkar | Obsesso | AdColony
  2. Magnum’s Legendary Crack Sound x Spotify 3d Audio | Unilever | Magnum | Mindshare
  3. McDonald’s Regional Brand Trust | Hygiene | McDonald’s | AdColony

EMEA – Gender Equality in Advertising

  1. UNICORNETTO //MY FAIRY TALE | Cornetto // Unilever | Medina Turgul DDB

EMEA – Social Responsibility

  1. App Samurai Covid19 Resilience Grant EMEA | App Samurai | App Samurai
  2. Lifebuoy Purpose | Lifebuoy | Magna

EMEA – Technology Innovation

  1. Akbank’s Ex Machina – AI From The Marketing Automation | Akbank | Akbank
  2. Pay to the Future – Geleceğe Öde | İşbank | VMLY&R Turkey
  3. Virtual Assistant Maxi – Covid-19 Adaption | İşbank | İşbank
  4. Samsung A51 Launch – First Programmatic Ingame Advertising Campaign | Samsung | Adgage

EMEA – Inclusivity (during the pandemic)

  1. Obsesso ile Evin Keyfini Çıkar | Obsesso | AdColony
  2. Coca-Cola Open Like Never Before DCO Campaign | Coca-Cola | Carat Turkey
  3. Louder applauses for the health care professionals with a Ring Back Tone | Turkcell Digital Telco Services | 4PLAY MOBILE CREATIVE PEOPLE
  4. Carte d’Or Do Something Sweet at Home |Carte d’Or | Standby Creative Group

EMEA – Customer Experience

  1. Louder applauses for the health care professionals with a Ring Back Tone | Turkcell Digital Telco Services | 4PLAY MOBILE CREATIVE PEOPLE
  2. Magnum MB Campaign #PleasureAtHome |Unilever / Magnum | Mindshare Turkey
  3. Virtual Assistant Maxi – Covid-19 Adaption | İşbank | İşbank
  4. KFC goes TikTok #DoTheColonel |Kentucky Fried Chicken (Great Britain) Limited, German Branch | BUTTER. GmbH
  5. Rich’s Africa WhatsApp Chatbot | Mobitainment
  6. McDonald’s Regional Brand Trust | Hygiene McDonald’s | AdColony
  7. The New Brave | Procter & Gamble / Always | Procter & GambleContactless

EMEA – App

  1. How did the Bodeboca Acquisition Campaigns Outperformed During the Lockdown? | Bodeboca | Addict Mobile

¡ Enhorabuena a todos los finalistas seleccionados !