Madrid – July 27 2015.– ALSA, the leading operator in the Spanish sector of passenger transport by road signed an agreement with Cashlog, recognized as industry leader-game changer in providing Telcos the most innovative and holistic customer centric M-Payments solutions, to offer ALSA customers the unique opportunity to pay their bus ticket by billing it via their mobile operator bill.

It is one of the most innovative initiatives in the e-commerce/m-commerce ecosystem as Cashlog paying method will be offered to final customers who want to buy their tickets via ALSA’s mobile channel which is trusting in its Mobile Marketing partner MO2O to enhance its passengers experience.

Passengers using ALSA’s mobile sites to purchase a ticket will be offered the opportunity, in addition to traditional paying methods, to “pay via mobile” and will be able to complete the purchase in 1 click without providing any additional personal or financial data. Cashlog m-payment solution is available on Alsa’s HTML5 website and native apps (iOs and Android).

ALSA has implemented this payment method via the supplier among its paying methods because the number of customers connecting to the web from a mobile device is increasing and the company is willing to offer them this groundbreaking payment method.

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